The five questions every machinery buyer asks before they enquire, and how to answer them
Price, timing, fit, trade-in and service. Answer them on the page and buyers ring you, not the dealer down the road.
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Selling used machinery online when every unit is a one-off listing
Every unit sells once, then the page is dead. Here is how I build machinery campaigns that survive stock turning over.
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Why your cost per lead looks fine while your cost per sale climbs
Cheap leads and flat sales are the same problem. The form fill is not the finish line, and your bidding is learning from the wrong thing.
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Booking the inspection: the one conversion step machinery dealers skip
The enquiry is not the win. The date in the diary is. Most dealers never actually ask for it.
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Finance pre-qualification as a lead magnet for high-ticket machinery
Brochure downloads tell you nothing. A finance pre-qual form tells you if the buyer can actually write the cheque.
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Trade-in enquiries are the warmest leads in your dealership, and most of them die in an inbox
Most dealers treat a trade-in form as an admin job. It is the closest thing to a buyer putting his hand up before he shops around.
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Why a 30,000 person rural audience is not too small for Meta Ads
Most rural audiences that look too small are just being fed too much budget and one tired ad.
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Demand Gen for machinery dealers: getting in the shed before the search
Farmers pick their two dealers long before they type anything into Google. Demand Gen is how you get in early.
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Pricing transparency on machinery pages: publishing a band beats price on application
Price on application does not stop the price conversation. It just moves it to a competitor page that gives the buyer a number.
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Speed to lead in rural markets: why 24 hours is already too late
A farmer who fills in your form at 6am is in a paddock with no signal by 8. Ring back tomorrow and you're the fourth call, not the first.
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Bidding strategies for low volume, high value machinery accounts
Smart Bidding needs volume a machinery dealer will never have. Here is the bidding order I run instead, and when I finally switch.
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Retargeting farm equipment buyers: the campaigns most dealers miss
Most dealers run one retargeting ad to everyone who hit the website. That is why it does nothing.
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When to scale spend in agriculture marketing, and when to hold
Most ag advertisers spend evenly all year and wonder why it never works. The season decides the budget, and the lag decides the verdict.
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CRM and pipeline visibility for agribusiness sales teams
Most agribusiness CRMs I open are a graveyard of half-filled records. Here is the setup that survives harvest.
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How to sell farm machinery on Facebook and Instagram without discount-chasers
Cheap leads are easy. I would rather pay $90 for a bloke with a shed full of gear and a budget.
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Qualifying rural leads: separating buyers from tyre-kickers automatically
Half the enquiries you get are never going to buy. The fix is not more leads, it is a system that sorts them before you pick up the phone.
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The rural sales follow-up sequence that closes more machinery quotes
Most machinery quotes are not lost on price. They are lost because nobody rang back on day nine.
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Why machinery brands lose to competitors on speed, not price
Buyers do not compare your price to a rival's. They compare your answer to whoever answered first.
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Shopping campaigns for equipment dealers: feed setup that wins the click
Most dealer feeds are built by a plugin and never touched again. That is why your Shopping ads get scrolled past.
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Conversion tracking for agriculture: measuring sales, not just form fills
A form fill is not a sale. Here is how I track ag and machinery leads all the way through to the invoice.
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The anatomy of a machinery landing page that actually books inspections
Most machinery landing pages read like a brochure. Here is the structure I use to turn cold traffic into booked inspections.
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Building a lead magnet that agricultural buyers actually want
The generic ebook is dead. Here is what farmers and machinery buyers will actually trade their contact details for.
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Performance Max for agricultural machinery: settings that stop wasted spend
The exact Performance Max settings that stop ag machinery budgets leaking on junk clicks and browsers.
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The end-to-end playbook: from search demand to qualified enquiries your sales team can actually close.
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Google Ads for farm equipment and machinery: what actually works
The Search, Shopping and Performance Max settings that win high-intent rural buyers without burning budget.
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