Agriculture lead generation for Australian machinery and equipment businesses

We build the end-to-end system that turns rural demand into sales-qualified leads, and sales-qualified leads into revenue. Attract, capture, qualify, convert. One team, backed by Market Lead.

Book a strategy call See case studies
Combine harvester working an Australian wheat field at harvest
AttractQualifySell
Backed by Market Lead

The sales-qualified lead system for agriculture machinery & equipment businesses.

Clicks are easy. Sales-qualified leads are the hard part, the enquiries with genuine intent, budget and fit that your team can actually close.

Harvest Lead builds the whole pipeline for agricultural and machinery businesses: the advertising that attracts high-intent rural buyers, the landing pages that capture them, the tracking and follow-up that qualify them, and the reporting that proves it.

One team, one standard, backed by 20+ years and $115M+ in managed ad spend.

Four stages. One sales pipeline.

01

Attract

Advanced Google, Meta and Microsoft advertising that puts you in front of every high-intent buyer searching for your machinery, equipment and services.

02

Capture

Bespoke landing pages and lead forms engineered to turn rural clicks into quote requests and phone calls, not bounces.

03

Qualify

Tracking, scoring and speed-to-lead follow-up that separate tyre-kickers from sales-qualified leads with real intent and budget.

04

Convert

Pipeline visibility, nurture and transparent reporting so your sales team closes more, and you see exactly what every dollar returned.

$11M+ in sales for a trailer and equipment business

RiverCity Trailers came to the team behind Harvest Lead and the system delivered $11M+ in sales, $21M+ in quotes, and $250K in the first 10 days. Real revenue, fully tracked.

See the case studies
RiverCity Trailers flatbed trailer in an Australian paddock

Every channel your rural buyers actually use

Case studies

Real Australian agriculture and machinery businesses we build lead and sales systems for.

RiverCity Trailers PremiumX flatbed trailer
RiverCity Trailers logo
Trailers & Equipment · South Australia

RiverCity Trailers

A full leads and sales system across Google and Meta with bespoke landing pages, driving qualified quote requests for premium trailers and ramps at scale.

$11M+Sales generated
Read the RiverCity Trailers case study →
$21M+In quotes
$250KFirst 10 days
OffSider AG Tonto cattle crush, Australian-made agricultural equipment
OffSider AG Equipment logo
Cattle Handling Equipment · Australian-made

OffSider AG Equipment

Sales-qualified lead system with full sales attribution built in, so every enquiry for their Australian-made feeders, grids and cattle handling gear is tracked from click to sale.

$300KRevenue generated
Read the OffSider AG Equipment case study →
Click to saleFully tracked
Meta + GoogleMulti-channel
Agribin grain field bins in a harvested paddock with tractors
Agribin logo
Grain & Fertiliser Bins · National

Agribin

A full leads and sales system across Meta and Google Ads for their road-train and fertiliser bins, built on complete tracking and lead attribution.

$1.7MGenerated
Read the Agribin case study →
10 daysFrom launch
Meta + GoogleMulti-channel

Common questions

What Harvest Lead does, who it is for, and what a sales-qualified lead actually means.

What does Harvest Lead do?
Harvest Lead builds an end-to-end leads and sales system for Australian agricultural and machinery businesses. We attract high-intent rural buyers, capture them, qualify them into sales-qualified leads, and help you convert them into sales, across Google, Meta and Microsoft.
What is a sales-qualified lead?
A sales-qualified lead is an enquiry that has been verified as a genuine buyer with intent, budget and fit, ready for your sales team to close. Harvest Lead builds the tracking, scoring and follow-up that turns raw enquiries into sales-qualified leads.
Who is Harvest Lead for?
Agricultural machinery and equipment manufacturers and dealers, rural trades and services, agtech, livestock and farm-supply businesses across Australia.
What results has the team delivered?
Through Market Lead the team has managed over $115M in ad spend and generated results such as $11M+ for RiverCity Trailers, with $21M+ in quotes and $250K in the first 10 days.
How much does Harvest Lead cost?
Harvest Lead is a flat $5k per month investment excluding GST, covering Google Ads, Meta Ads, landing pages, integration, reporting and CRM management. Advertising spend is separate and paid directly to Google and Meta from your own ad accounts. We do not charge a percentage of media.

Trusted by leading agriculture and machinery brands

Agribin
OffSider AG Equipment
RiverCity Trailers
Rocks Gone
Vass Engineering

Agribin, OffSider AG Equipment, RiverCity Trailers, Rocks Gone, Vass Engineering and other Australian agriculture and machinery businesses.

Farm operator driving agricultural machinery during harvest

Built for agriculture and machinery businesses

Machinery and equipment manufacturers and dealers, rural trades and services, agtech, livestock and farm-supply businesses. If your customers search for it, we make sure they find you, qualify as real buyers, and get followed up before your competitors move.

20+
Years expertise
40+
Enterprise brands
600+
Businesses grown

Industry Leading Strategies

Practical playbooks on generating sales-qualified leads for agriculture and machinery. View all →

Core growth
engine

01

Advanced Google Ads

Capture every high-intent search for your equipment, services and category. Search, Shopping, Performance Max and Demand Gen, tuned to your unit economics.

02

Meta & Social Advertising

Reach farmers, operators and rural decision-makers on Meta, TikTok and YouTube with creative that drives enquiries, not just impressions.

03

Landing Pages, CRM & Qualification

Bespoke pages that convert, plus tracking, scoring and speed-to-lead follow-up that turn enquiries into sales-qualified leads.

04

Reporting & Growth Consulting

Transparent reporting from click to sale, plus enterprise-grade strategy on offers, margins and scale.

The team behind Harvest Lead

Michael Nadalin, Director and CEO of Market Lead and Harvest Lead

Michael Nadalin

Director & CEO

Founder of Market Lead with more than 20 years in performance marketing and $115M+ in managed ad spend. Leads growth strategy for Harvest Lead's agriculture and machinery clients.

John Chin, Head of Operations at Market Lead and Harvest Lead

John Chin

Head of Operations

Runs delivery and operations across every account, making sure the tracking, reporting and speed-to-lead systems ship on time and keep performing.

Ready to build your leads and sales system?

Book a no-obligation strategy call. We will map the search demand for your business and show you exactly where the sales-qualified leads are.

Serving agriculture & machinery Australia-wide
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