We build the end-to-end system that turns rural demand into sales-qualified leads, and sales-qualified leads into revenue. Attract, capture, qualify, convert. One team, backed by Market Lead.
Clicks are easy. Sales-qualified leads are the hard part, the enquiries with genuine intent, budget and fit that your team can actually close.
Harvest Lead is an agriculture marketing company that builds the whole pipeline for agricultural and machinery businesses: the advertising that attracts high-intent rural buyers, the landing pages that capture them, the tracking and follow-up that qualify them, and the reporting that proves it. See how our agricultural machinery marketing works.
One team, one standard, backed by 20+ years and $115M+ in managed ad spend.
Advanced Google, Meta and Microsoft advertising that puts you in front of every high-intent buyer searching for your machinery, equipment and services.
Bespoke landing pages and lead forms engineered to turn rural clicks into quote requests and phone calls, not bounces.
Tracking, scoring and speed-to-lead follow-up that separate tyre-kickers from sales-qualified leads with real intent and budget.
Pipeline visibility, nurture and transparent reporting so your sales team closes more, and you see exactly what every dollar returned.
RiverCity Trailers came to the team behind Harvest Lead and the system delivered $11M+ in sales, $21M+ in quotes, and $250K in the first 10 days. Real revenue, fully tracked.
See the case studies
Real Australian agriculture and machinery businesses we build lead and sales systems for.
A full leads and sales system across Google and Meta with bespoke landing pages, driving qualified quote requests for premium trailers and ramps at scale.
Sales-qualified lead system with full sales attribution built in, so every enquiry for their Australian-made feeders, grids and cattle handling gear is tracked from click to sale.
A full leads and sales system across Meta and Google Ads for their road-train and fertiliser bins, built on complete tracking and lead attribution.
A leads and sales system across Meta and Google for farm equipment built from Australian steel, taking a word-of-mouth business national.
A leads and sales system built from scratch for a six-figure machine, with separate Australian and USA campaigns and a qualifying flow that sorts serious buyers before the farm visit.
Rebuilt Google and Meta advertising that stopped paying for hobbyists and spam, and trained the platforms to find military, government and commercial buyers instead.
A national lead system built from zero and split by state, so every qualified enquiry for their enclosure kits lands with the right distributor.
What Harvest Lead does, who it is for, and what a sales-qualified lead actually means.
Agribin, OffSider AG Equipment, RiverCity Trailers, Rocks Gone, Vass Engineering and other Australian agriculture and machinery businesses.
A specialist agricultural marketing agency for machinery and equipment manufacturers and dealers, rural trades and services, agtech, livestock and farm-supply businesses. If your customers search for it, we make sure they find you, qualify as real buyers, and get followed up before your competitors move.
Practical playbooks on generating sales-qualified leads for agriculture and machinery. View all →
The farmer paying
You get five seconds before a farmer hits skip. Here's what has to be in them, and what can wait.
Read the guide →
A farmer who hates cameras is often your best testimonial. You just have to stop asking him to perform.
Read the guide →Capture every high-intent search for your equipment, services and category. Search, Shopping, Performance Max and Demand Gen, tuned to your unit economics.
Google Ads for farm equipment and machineryReach farmers, operators and rural decision-makers on Meta, TikTok and YouTube with creative that drives enquiries, not just impressions.
Facebook marketing for agriculture and agribusinessBespoke pages that convert, plus tracking, scoring and speed-to-lead follow-up that turn enquiries into sales-qualified leads.
Machinery landing pages and lead qualificationTransparent reporting from click to sale, plus enterprise-grade strategy on offers, margins and scale.
Agricultural machinery and equipment marketing
Founder of Market Lead with more than 20 years in performance marketing and $115M+ in managed ad spend. Leads growth strategy for Harvest Lead's agriculture and machinery clients.
Runs delivery and operations across every account, making sure the tracking, reporting and speed-to-lead systems ship on time and keep performing.