# Harvest Lead: Discovery Index Harvest Lead builds lead and sales systems for Australian agriculture and machinery businesses (a division of Market Lead). This is a machine-readable index of the site. ## Discovery surfaces - [/llms.txt](https://www.harvestlead.com.au/llms.txt): operator-hint summary - [/sitemap.xml](https://www.harvestlead.com.au/sitemap.xml): XML sitemap for crawlers - [/rss.xml](https://www.harvestlead.com.au/rss.xml): blog RSS feed - [/skills.md](https://www.harvestlead.com.au/skills.md): services and capabilities ## Pages - [Home](https://www.harvestlead.com.au/) - [The System](https://www.harvestlead.com.au/#system) - [Agricultural machinery marketing (services pillar)](https://www.harvestlead.com.au/agricultural-machinery-marketing) - [Google Ads for farm equipment and machinery](https://www.harvestlead.com.au/farm-equipment-google-ads) - [Meta advertising for agribusiness](https://www.harvestlead.com.au/agribusiness-meta-advertising) - [Machinery landing pages and lead qualification](https://www.harvestlead.com.au/machinery-landing-pages-and-lead-qualification) - [Pricing (A$5,000/month management, ad spend separate)](https://www.harvestlead.com.au/pricing) - [Case studies](https://www.harvestlead.com.au/case-studies) - [RiverCity Trailers case study](https://www.harvestlead.com.au/case-studies/rivercity-trailers) - [OffSider AG Equipment case study](https://www.harvestlead.com.au/case-studies/offsider-ag-equipment) - [Agribin case study](https://www.harvestlead.com.au/case-studies/agribin) - [Blog](https://www.harvestlead.com.au/blog) - [Contact](https://www.harvestlead.com.au/#contact) ## Blog posts - [The five questions every machinery buyer asks before they enquire, and how to answer them](https://www.harvestlead.com.au/blog/the-five-questions-every-machinery-buyer-asks-before-they-enquire-and): Content, 2026-09-11. Markdown: [the-five-questions-every-machinery-buyer-asks-before-they-enquire-and.md](https://www.harvestlead.com.au/blog/the-five-questions-every-machinery-buyer-asks-before-they-enquire-and.md) - [Selling used machinery online when every unit is a one-off listing](https://www.harvestlead.com.au/blog/selling-used-machinery-online-when-every-unit-is-a-one-off-listing): Strategy, 2026-09-09. Markdown: [selling-used-machinery-online-when-every-unit-is-a-one-off-listing.md](https://www.harvestlead.com.au/blog/selling-used-machinery-online-when-every-unit-is-a-one-off-listing.md) - [Booking the inspection: the one conversion step machinery dealers skip](https://www.harvestlead.com.au/blog/booking-the-inspection-the-one-conversion-step-machinery-dealers-skip): Sales, 2026-09-07. Markdown: [booking-the-inspection-the-one-conversion-step-machinery-dealers-skip.md](https://www.harvestlead.com.au/blog/booking-the-inspection-the-one-conversion-step-machinery-dealers-skip.md) - [Why your cost per lead looks fine while your cost per sale climbs](https://www.harvestlead.com.au/blog/why-your-cost-per-lead-looks-fine-while-your-cost-per-sale-climbs): Tracking, 2026-09-07. Markdown: [why-your-cost-per-lead-looks-fine-while-your-cost-per-sale-climbs.md](https://www.harvestlead.com.au/blog/why-your-cost-per-lead-looks-fine-while-your-cost-per-sale-climbs.md) - [Finance pre-qualification as a lead magnet for high-ticket machinery](https://www.harvestlead.com.au/blog/finance-pre-qualification-as-a-lead-magnet-for-high-ticket-machinery): Lead Generation, 2026-09-04. Markdown: [finance-pre-qualification-as-a-lead-magnet-for-high-ticket-machinery.md](https://www.harvestlead.com.au/blog/finance-pre-qualification-as-a-lead-magnet-for-high-ticket-machinery.md) - [Trade-in enquiries are the warmest leads in your dealership, and most of them die in an inbox](https://www.harvestlead.com.au/blog/trade-in-enquiries-are-the-warmest-leads-in-your-dealership-and-most): Lead Generation, 2026-09-02. Markdown: [trade-in-enquiries-are-the-warmest-leads-in-your-dealership-and-most.md](https://www.harvestlead.com.au/blog/trade-in-enquiries-are-the-warmest-leads-in-your-dealership-and-most.md) - [Why a 30,000 person rural audience is not too small for Meta Ads](https://www.harvestlead.com.au/blog/why-a-30-000-person-rural-audience-is-not-too-small-for-meta-ads): Meta Ads, 2026-08-31. Markdown: [why-a-30-000-person-rural-audience-is-not-too-small-for-meta-ads.md](https://www.harvestlead.com.au/blog/why-a-30-000-person-rural-audience-is-not-too-small-for-meta-ads.md) - [Demand Gen for machinery dealers: getting in the shed before the search](https://www.harvestlead.com.au/blog/demand-gen-for-machinery-dealers-getting-in-the-shed-before-the-search): Google Ads, 2026-08-28. Markdown: [demand-gen-for-machinery-dealers-getting-in-the-shed-before-the-search.md](https://www.harvestlead.com.au/blog/demand-gen-for-machinery-dealers-getting-in-the-shed-before-the-search.md) - [Pricing transparency on machinery pages: publishing a band beats price on application](https://www.harvestlead.com.au/blog/pricing-transparency-on-machinery-pages-publishing-a-band-beats-price): Landing Pages, 2026-08-26. Markdown: [pricing-transparency-on-machinery-pages-publishing-a-band-beats-price.md](https://www.harvestlead.com.au/blog/pricing-transparency-on-machinery-pages-publishing-a-band-beats-price.md) - [Speed to lead in rural markets: why 24 hours is already too late](https://www.harvestlead.com.au/blog/speed-to-lead-in-rural-markets-why-24-hours-is-already-too-late): Lead Generation, 2026-08-24. Markdown: [speed-to-lead-in-rural-markets-why-24-hours-is-already-too-late.md](https://www.harvestlead.com.au/blog/speed-to-lead-in-rural-markets-why-24-hours-is-already-too-late.md) - [Bidding strategies for low volume, high value machinery accounts](https://www.harvestlead.com.au/blog/bidding-strategies-for-low-volume-high-value-machinery-accounts): Google Ads, 2026-08-21. Markdown: [bidding-strategies-for-low-volume-high-value-machinery-accounts.md](https://www.harvestlead.com.au/blog/bidding-strategies-for-low-volume-high-value-machinery-accounts.md) - [Retargeting farm equipment buyers: the campaigns most dealers miss](https://www.harvestlead.com.au/blog/retargeting-farm-equipment-buyers-the-campaigns-most-dealers-miss): Meta Ads, 2026-08-14. Markdown: [retargeting-farm-equipment-buyers-the-campaigns-most-dealers-miss.md](https://www.harvestlead.com.au/blog/retargeting-farm-equipment-buyers-the-campaigns-most-dealers-miss.md) - [When to scale spend in agriculture marketing, and when to hold](https://www.harvestlead.com.au/blog/when-to-scale-spend-in-agriculture-marketing-and-when-to-hold): Strategy, 2026-08-12. Markdown: [when-to-scale-spend-in-agriculture-marketing-and-when-to-hold.md](https://www.harvestlead.com.au/blog/when-to-scale-spend-in-agriculture-marketing-and-when-to-hold.md) - [CRM and pipeline visibility for agribusiness sales teams](https://www.harvestlead.com.au/blog/crm-and-pipeline-visibility-for-agribusiness-sales-teams): Sales, 2026-08-07. Markdown: [crm-and-pipeline-visibility-for-agribusiness-sales-teams.md](https://www.harvestlead.com.au/blog/crm-and-pipeline-visibility-for-agribusiness-sales-teams.md) - [How to sell farm machinery on Facebook and Instagram without discount-chasers](https://www.harvestlead.com.au/blog/how-to-sell-farm-machinery-on-facebook-without-discount-chasers): Meta Ads, 2026-08-07. Markdown: [how-to-sell-farm-machinery-on-facebook-without-discount-chasers.md](https://www.harvestlead.com.au/blog/how-to-sell-farm-machinery-on-facebook-without-discount-chasers.md) - [Qualifying rural leads: separating buyers from tyre-kickers automatically](https://www.harvestlead.com.au/blog/qualifying-rural-leads-separating-buyers-from-tyre-kickers): Lead Generation, 2026-08-05. Markdown: [qualifying-rural-leads-separating-buyers-from-tyre-kickers.md](https://www.harvestlead.com.au/blog/qualifying-rural-leads-separating-buyers-from-tyre-kickers.md) - [The rural sales follow-up sequence that closes more machinery quotes](https://www.harvestlead.com.au/blog/the-rural-sales-follow-up-sequence-that-closes-more-machinery-quotes): Sales, 2026-08-03. Markdown: [the-rural-sales-follow-up-sequence-that-closes-more-machinery-quotes.md](https://www.harvestlead.com.au/blog/the-rural-sales-follow-up-sequence-that-closes-more-machinery-quotes.md) - [Why machinery brands lose to competitors on speed, not price](https://www.harvestlead.com.au/blog/why-machinery-brands-lose-to-competitors-on-speed-not-price): Strategy, 2026-07-29. Markdown: [why-machinery-brands-lose-to-competitors-on-speed-not-price.md](https://www.harvestlead.com.au/blog/why-machinery-brands-lose-to-competitors-on-speed-not-price.md) - [Shopping campaigns for equipment dealers: feed setup that wins the click](https://www.harvestlead.com.au/blog/shopping-campaigns-for-equipment-dealers-feed-setup-that-wins): Google Ads, 2026-07-23. Markdown: [shopping-campaigns-for-equipment-dealers-feed-setup-that-wins.md](https://www.harvestlead.com.au/blog/shopping-campaigns-for-equipment-dealers-feed-setup-that-wins.md) - [Conversion tracking for agriculture: measuring sales, not just form fills](https://www.harvestlead.com.au/blog/conversion-tracking-for-agriculture-measuring-sales-not-just-form-fill): Tracking, 2026-07-21. Markdown: [conversion-tracking-for-agriculture-measuring-sales-not-just-form-fill.md](https://www.harvestlead.com.au/blog/conversion-tracking-for-agriculture-measuring-sales-not-just-form-fill.md) - [The anatomy of a machinery landing page that actually books inspections](https://www.harvestlead.com.au/blog/the-anatomy-of-a-machinery-landing-page-that-actually-books-inspection): Landing Pages, 2026-07-19. Markdown: [the-anatomy-of-a-machinery-landing-page-that-actually-books-inspection.md](https://www.harvestlead.com.au/blog/the-anatomy-of-a-machinery-landing-page-that-actually-books-inspection.md) - [Building a lead magnet that agricultural buyers actually want](https://www.harvestlead.com.au/blog/building-a-lead-magnet-that-agricultural-buyers-actually-want): Lead Generation, 2026-07-16. Markdown: [building-a-lead-magnet-that-agricultural-buyers-actually-want.md](https://www.harvestlead.com.au/blog/building-a-lead-magnet-that-agricultural-buyers-actually-want.md) - [Google Ads for farm equipment and machinery: what actually works](https://www.harvestlead.com.au/blog/google-ads-farm-equipment): Google Ads, 2026-07-16. Markdown: [google-ads-farm-equipment.md](https://www.harvestlead.com.au/blog/google-ads-farm-equipment.md) - [How agricultural machinery dealers generate more sales-qualified leads online](https://www.harvestlead.com.au/blog/lead-generation-agricultural-machinery): Lead Generation, 2026-07-16. Markdown: [lead-generation-agricultural-machinery.md](https://www.harvestlead.com.au/blog/lead-generation-agricultural-machinery.md) - [Performance Max for agricultural machinery: settings that stop wasted spend](https://www.harvestlead.com.au/blog/performance-max-for-agricultural-machinery-stop-wasted-spend): Google Ads, 2026-07-16. Markdown: [performance-max-for-agricultural-machinery-stop-wasted-spend.md](https://www.harvestlead.com.au/blog/performance-max-for-agricultural-machinery-stop-wasted-spend.md)