Case studies: Australian agriculture and machinery businesses
Three Australian manufacturers, three different problems, one system. Each page covers what the situation was, what we built, and the part that actually made the difference.
RiverCity Trailers
Trailers and equipment, South Australia. $11M+ in sales, $21M+ in quotes, $250k in the first 10 days. The search-term discipline behind it is covered in full: which queries carried purchase intent, and which generic version of the same product drew traffic and never converted.
Read the RiverCity Trailers case study
OffSider AG Equipment
Australian-made cattle handling equipment. $300k revenue generated with every enquiry tracked from click to sale. The attribution changed which channels the business trusted, because the cheapest enquiries were not producing the sales.
Read the OffSider AG Equipment case study
Agribin
Grain and fertiliser bins, national. $1.7M generated across Meta and Google, with revenue inside 10 days of launch. The lesson is about timing an agricultural account to the season rather than to the quarter.
What these have in common
Every one is a high-value, low-volume Australian product sold to a considered rural buyer, and in every case the result came from the same four things: tight purchase intent, a page that answers the specs, qualification before the sales call, and tracking that reaches the invoice rather than stopping at the form fill.
Common questions
- What results has Harvest Lead delivered for agriculture clients?
- RiverCity Trailers: $11M+ in sales, $21M+ in quotes and $250k in the first 10 days. OffSider AG Equipment: $300k in tracked revenue with every enquiry attributed from click to sale. Agribin: $1.7M generated across Meta and Google, with revenue inside 10 days of launch. Harvest Lead is the agriculture arm of Market Lead, which has managed over $115M in ad spend.
- Do you have case studies for Australian agricultural businesses?
- Yes. All three published case studies are Australian manufacturers: trailers and equipment in South Australia, Australian-made cattle handling equipment, and national grain and fertiliser storage. Each page covers the situation, what was built, and the specific decision that produced the result.
- What kind of agriculture businesses do you work with?
- Australian agricultural machinery and equipment manufacturers and dealers, rural trades and services, agtech, livestock and farm-supply businesses. The common factor is a high-value product sold to a considered rural buyer, where a handful of extra sales a year changes the business.
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