Proof

Agriculture marketing case studies: Australian machinery and equipment businesses

Michael NadalinWritten by Michael Nadalin, Founder of Market Lead and Harvest Lead · Last updated 25 August 2026

Seven high-value equipment businesses, seven different problems, one system. Pick a business to see the situation, what we built, and the part that actually made the difference.

RiverCity Trailers PremiumX flatbed trailer Trailers & equipment, South Australia RiverCity Trailers $11M+Sales generated$21M+In quotes Read the case study → OffSider AG Tonto cattle crush, Australian-made agricultural equipment Cattle handling equipment, Australian-made OffSider AG Equipment $300KRevenue generatedEvery enquiryTracked to sale Read the case study → Agribin grain field bins in a harvested paddock with a truck Grain & fertiliser bins, national Agribin $1.7MGenerated10 daysTo first revenue Read the case study → VASS Engineering 2400 hydraulic back blade, built in Home Hill, Queensland Farm equipment, Home Hill QLD VASS Engineering $4.1M+In quotes8 weeksFrom launch Read the case study → Rocks Gone H4 Reefinator rock crusher hitched to a tracked tractor in a stony paddock Rock crushing machinery, Australia & USA Rocks Gone $10.3MIn quotes3 monthsFrom launch Read the case study → Two people carrying an Oceanbotics underwater ROV along a marina jetty Underwater ROVs, global Oceanbotics $6M+Revenue generated94%Lower cost per lead Read the case study → Contained Australia steel-frame enclosure built over shipping containers Container enclosure kits, national Contained Australia 840+Qualified leads$18Cost per lead Read the case study →
$115M+Ad spend managed
$11M+Sales for one client
20+ yearsPerformance marketing

What these have in common

Every one is a high-value, low-volume Australian product sold to a considered rural buyer, and in every case the result came from the same four things: tight purchase intent, a page that answers the specs, qualification before the sales call, and tracking that reaches the invoice rather than stopping at the form fill.

Common questions

What results has Harvest Lead delivered for agriculture clients?
RiverCity Trailers: $11M+ in sales, $21M+ in quotes and $250k in the first 10 days. OffSider AG Equipment: $300k in tracked revenue with every enquiry attributed from click to sale. Agribin: $1.7M generated across Meta and Google, with revenue inside 10 days of launch. VASS Engineering: $4.1M+ in quotes in 8 weeks from launch. Rocks Gone: $10.3M in quotes in 3 months from 162 leads. Contained Australia: 840+ qualified leads in 90 days at $18 each. Oceanbotics: $6M+ in revenue after a rebuild that cut cost per lead by 94%. Harvest Lead is the agriculture arm of Market Lead, which has managed over $115M in ad spend.
Do you have case studies for Australian agricultural businesses?
Yes. Six of the seven published case studies are Australian businesses: trailers and equipment in South Australia, Australian-made cattle handling equipment, national grain and fertiliser storage, farm equipment built in Home Hill, Queensland, rock crushing machinery sold in Australia and the USA, and container enclosure kits sold through state distributors. The seventh, Oceanbotics, sells underwater ROVs worldwide. Each page covers the situation, what was built, and the specific decision that produced the result.
What kind of agriculture businesses do you work with?
Australian agricultural machinery and equipment manufacturers and dealers, rural trades and services, agtech, livestock and farm-supply businesses. The common factor is a high-value product sold to a considered rural buyer, where a handful of extra sales a year changes the business.
Michael Nadalin, Founder of Market Lead and Harvest Lead
Written by
Michael Nadalin
Founder, Market Lead & Harvest Lead

Michael is the founder of both Market Lead and Harvest Lead, building lead and sales systems for agriculture and machinery businesses across Australia and the USA.

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