# Harvest Lead

> Harvest Lead builds lead and sales systems for Australian agriculture and machinery businesses. A division of Market Lead. We run Google Ads, Meta, Microsoft Ads, high-converting landing pages, and tracking/CRM so search demand becomes sales-qualified leads and tracked sales, not just cheap form fills.

Base URL: https://www.harvestlead.com.au

## Discovery surfaces
- https://www.harvestlead.com.au/sitemap.md: markdown discovery index
- https://www.harvestlead.com.au/sitemap.xml: XML sitemap for crawlers
- https://www.harvestlead.com.au/rss.xml: blog RSS feed
- https://www.harvestlead.com.au/skills.md: what Harvest Lead does (services)
- https://www.harvestlead.com.au/llms.txt: this file
- https://www.harvestlead.com.au/pricing.md: machine-readable pricing

## Key pages
- Home: https://www.harvestlead.com.au/
- Blog: https://www.harvestlead.com.au/blog
- Agricultural machinery marketing (services pillar): https://www.harvestlead.com.au/agricultural-machinery-marketing
- Google Ads for farm equipment and machinery: https://www.harvestlead.com.au/farm-equipment-google-ads
- Meta advertising for agribusiness: https://www.harvestlead.com.au/agribusiness-meta-advertising
- Machinery landing pages and lead qualification: https://www.harvestlead.com.au/machinery-landing-pages-and-lead-qualification
- Pricing (A$5,000/month management, ad spend separate): https://www.harvestlead.com.au/pricing
- Case studies: https://www.harvestlead.com.au/case-studies
- RiverCity Trailers case study: https://www.harvestlead.com.au/case-studies/rivercity-trailers
- OffSider AG Equipment case study: https://www.harvestlead.com.au/case-studies/offsider-ag-equipment
- Agribin case study: https://www.harvestlead.com.au/case-studies/agribin
- Contact: https://www.harvestlead.com.au/#contact

## Blog posts (HTML, with .md twin)
- The five questions every machinery buyer asks before they enquire, and how to answer them: https://www.harvestlead.com.au/blog/the-five-questions-every-machinery-buyer-asks-before-they-enquire-and (markdown: https://www.harvestlead.com.au/blog/the-five-questions-every-machinery-buyer-asks-before-they-enquire-and.md)
- Selling used machinery online when every unit is a one-off listing: https://www.harvestlead.com.au/blog/selling-used-machinery-online-when-every-unit-is-a-one-off-listing (markdown: https://www.harvestlead.com.au/blog/selling-used-machinery-online-when-every-unit-is-a-one-off-listing.md)
- Booking the inspection: the one conversion step machinery dealers skip: https://www.harvestlead.com.au/blog/booking-the-inspection-the-one-conversion-step-machinery-dealers-skip (markdown: https://www.harvestlead.com.au/blog/booking-the-inspection-the-one-conversion-step-machinery-dealers-skip.md)
- Why your cost per lead looks fine while your cost per sale climbs: https://www.harvestlead.com.au/blog/why-your-cost-per-lead-looks-fine-while-your-cost-per-sale-climbs (markdown: https://www.harvestlead.com.au/blog/why-your-cost-per-lead-looks-fine-while-your-cost-per-sale-climbs.md)
- Finance pre-qualification as a lead magnet for high-ticket machinery: https://www.harvestlead.com.au/blog/finance-pre-qualification-as-a-lead-magnet-for-high-ticket-machinery (markdown: https://www.harvestlead.com.au/blog/finance-pre-qualification-as-a-lead-magnet-for-high-ticket-machinery.md)
- Trade-in enquiries are the warmest leads in your dealership, and most of them die in an inbox: https://www.harvestlead.com.au/blog/trade-in-enquiries-are-the-warmest-leads-in-your-dealership-and-most (markdown: https://www.harvestlead.com.au/blog/trade-in-enquiries-are-the-warmest-leads-in-your-dealership-and-most.md)
- Why a 30,000 person rural audience is not too small for Meta Ads: https://www.harvestlead.com.au/blog/why-a-30-000-person-rural-audience-is-not-too-small-for-meta-ads (markdown: https://www.harvestlead.com.au/blog/why-a-30-000-person-rural-audience-is-not-too-small-for-meta-ads.md)
- Demand Gen for machinery dealers: getting in the shed before the search: https://www.harvestlead.com.au/blog/demand-gen-for-machinery-dealers-getting-in-the-shed-before-the-search (markdown: https://www.harvestlead.com.au/blog/demand-gen-for-machinery-dealers-getting-in-the-shed-before-the-search.md)
- Pricing transparency on machinery pages: publishing a band beats price on application: https://www.harvestlead.com.au/blog/pricing-transparency-on-machinery-pages-publishing-a-band-beats-price (markdown: https://www.harvestlead.com.au/blog/pricing-transparency-on-machinery-pages-publishing-a-band-beats-price.md)
- Speed to lead in rural markets: why 24 hours is already too late: https://www.harvestlead.com.au/blog/speed-to-lead-in-rural-markets-why-24-hours-is-already-too-late (markdown: https://www.harvestlead.com.au/blog/speed-to-lead-in-rural-markets-why-24-hours-is-already-too-late.md)
- Bidding strategies for low volume, high value machinery accounts: https://www.harvestlead.com.au/blog/bidding-strategies-for-low-volume-high-value-machinery-accounts (markdown: https://www.harvestlead.com.au/blog/bidding-strategies-for-low-volume-high-value-machinery-accounts.md)
- Retargeting farm equipment buyers: the campaigns most dealers miss: https://www.harvestlead.com.au/blog/retargeting-farm-equipment-buyers-the-campaigns-most-dealers-miss (markdown: https://www.harvestlead.com.au/blog/retargeting-farm-equipment-buyers-the-campaigns-most-dealers-miss.md)
- When to scale spend in agriculture marketing, and when to hold: https://www.harvestlead.com.au/blog/when-to-scale-spend-in-agriculture-marketing-and-when-to-hold (markdown: https://www.harvestlead.com.au/blog/when-to-scale-spend-in-agriculture-marketing-and-when-to-hold.md)
- CRM and pipeline visibility for agribusiness sales teams: https://www.harvestlead.com.au/blog/crm-and-pipeline-visibility-for-agribusiness-sales-teams (markdown: https://www.harvestlead.com.au/blog/crm-and-pipeline-visibility-for-agribusiness-sales-teams.md)
- How to sell farm machinery on Facebook and Instagram without discount-chasers: https://www.harvestlead.com.au/blog/how-to-sell-farm-machinery-on-facebook-without-discount-chasers (markdown: https://www.harvestlead.com.au/blog/how-to-sell-farm-machinery-on-facebook-without-discount-chasers.md)
- Qualifying rural leads: separating buyers from tyre-kickers automatically: https://www.harvestlead.com.au/blog/qualifying-rural-leads-separating-buyers-from-tyre-kickers (markdown: https://www.harvestlead.com.au/blog/qualifying-rural-leads-separating-buyers-from-tyre-kickers.md)
- The rural sales follow-up sequence that closes more machinery quotes: https://www.harvestlead.com.au/blog/the-rural-sales-follow-up-sequence-that-closes-more-machinery-quotes (markdown: https://www.harvestlead.com.au/blog/the-rural-sales-follow-up-sequence-that-closes-more-machinery-quotes.md)
- Why machinery brands lose to competitors on speed, not price: https://www.harvestlead.com.au/blog/why-machinery-brands-lose-to-competitors-on-speed-not-price (markdown: https://www.harvestlead.com.au/blog/why-machinery-brands-lose-to-competitors-on-speed-not-price.md)
- Shopping campaigns for equipment dealers: feed setup that wins the click: https://www.harvestlead.com.au/blog/shopping-campaigns-for-equipment-dealers-feed-setup-that-wins (markdown: https://www.harvestlead.com.au/blog/shopping-campaigns-for-equipment-dealers-feed-setup-that-wins.md)
- Conversion tracking for agriculture: measuring sales, not just form fills: https://www.harvestlead.com.au/blog/conversion-tracking-for-agriculture-measuring-sales-not-just-form-fill (markdown: https://www.harvestlead.com.au/blog/conversion-tracking-for-agriculture-measuring-sales-not-just-form-fill.md)
- The anatomy of a machinery landing page that actually books inspections: https://www.harvestlead.com.au/blog/the-anatomy-of-a-machinery-landing-page-that-actually-books-inspection (markdown: https://www.harvestlead.com.au/blog/the-anatomy-of-a-machinery-landing-page-that-actually-books-inspection.md)
- Building a lead magnet that agricultural buyers actually want: https://www.harvestlead.com.au/blog/building-a-lead-magnet-that-agricultural-buyers-actually-want (markdown: https://www.harvestlead.com.au/blog/building-a-lead-magnet-that-agricultural-buyers-actually-want.md)
- Google Ads for farm equipment and machinery: what actually works: https://www.harvestlead.com.au/blog/google-ads-farm-equipment (markdown: https://www.harvestlead.com.au/blog/google-ads-farm-equipment.md)
- How agricultural machinery dealers generate more sales-qualified leads online: https://www.harvestlead.com.au/blog/lead-generation-agricultural-machinery (markdown: https://www.harvestlead.com.au/blog/lead-generation-agricultural-machinery.md)
- Performance Max for agricultural machinery: settings that stop wasted spend: https://www.harvestlead.com.au/blog/performance-max-for-agricultural-machinery-stop-wasted-spend (markdown: https://www.harvestlead.com.au/blog/performance-max-for-agricultural-machinery-stop-wasted-spend.md)

## Contact
Email: hello@harvestlead.com.au
Parent agency: Market Lead: https://marketlead.com.au/