Pricing: one monthly investment, the whole system
Most agencies quote a percentage of media, which pays them more to spend more and gives them no reason to tell you to hold. We charge a flat monthly investment instead, so the advice you get is the advice we would give if it were our money.
What it is
One monthly investment of $5k covers management and optimisation across the whole system. Not a channel at a time, and not a percentage of what you spend.
| Included | What that means in practice |
|---|---|
| Google Ads | Search, Performance Max and Shopping, built on purchase intent, with weekly search-term review and negative keyword work |
| Meta Ads | Facebook and Instagram campaigns, audience and retargeting builds matched to a three to eighteen month buying cycle |
| Landing pages | Machinery pages built to answer specs, freight and finance on the page, and to qualify before the sales call |
| Integration | Tracking wired end to end: GA4, Google Tag Manager, conversion setup and offline conversion imports back to the platforms |
| Reporting | Reporting that shows which spend produced which sale, not which channel produced the most form fills |
| CRM management | Enquiries landing in the CRM with source, campaign and click ID attached, with speed-to-lead follow-up in place |
What is not included
Advertising spend is separate and paid directly to Google and Meta. That is deliberate: your media budget should sit in your own accounts, in your name, so you keep the data and the history if we ever part ways.
Figures on this page exclude GST.
Why a flat investment and not a percentage of spend
A percentage-of-media model pays an agency more to spend more. On an agricultural account that is a direct conflict, because the right answer is often to hold.
Your budget calendar is the agricultural season, not the financial quarter. There are weeks in the year when scaling spend buys your worst leads at your highest price, and an agency earning a percentage has no reason to say so. A flat monthly investment removes that argument entirely.
Who this is a fit for
A $5k monthly investment has to be earned back, so this works when the numbers support it:
- Your average order value is high enough that a handful of extra sales a year changes the business. On machinery that is usually the case.
- You have a sales team or a defined sales process, so a qualified enquiry can be converted.
- You are willing to connect your CRM. Tracking to the sale is not an optional extra in this system, it is the part that makes everything else measurable.
It is a poor fit if you are looking for the lowest possible cost per lead, or if enquiries land in an inbox nobody opens until Friday. We will tell you on the first call if we think it is not worth your money.
How it starts
A strategy call first, with no obligation. We map the search demand that genuinely exists for your machine types, show you where the sales-qualified leads are hiding, and tell you honestly whether $5k a month is worth it for your business.
Some businesses do not have enough demand in their category to justify it. We would rather say that on the first call than take a retainer for six months and explain it later.
Common questions
- How much does Harvest Lead cost?
- Harvest Lead is a flat $5k per month investment, excluding GST. That covers management and optimisation across Google Ads, Meta Ads, landing pages, integration, reporting and CRM management. Advertising spend is separate and paid directly to Google and Meta.
- Is ad spend included in the $5k per month?
- No. The $5k covers management and optimisation. Your advertising budget is paid directly to Google and Meta from your own ad accounts, in your name, so you keep the data and the account history regardless of who manages it.
- Do you charge a percentage of ad spend?
- No, and deliberately. A percentage-of-media model pays an agency more to spend more, which is a direct conflict on a seasonal agricultural account where the right answer is often to hold spend rather than scale it. A flat monthly investment removes that conflict.
- Is there a minimum ad budget?
- There is no fixed minimum, but the honest answer is that the maths has to work. If there is not enough genuine search demand in your machine categories to justify a $5k monthly management investment, we will tell you that on the first call rather than take the retainer.
- What do I get in the first month?
- Account structure and tracking come first: campaigns built around purchase intent, landing pages that answer specs, freight and finance, and conversion tracking wired through to your CRM. Qualified enquiries can arrive inside the first fortnight because search captures demand that already exists. The revenue those enquiries produce lands later, because the machinery buying cycle runs three to eighteen months.
Want to know if the numbers work for you?
Book a strategy call. We map your search demand and tell you honestly whether a $5k monthly investment is worth it for your business.
Book a strategy call